We work with property developers and owners to co-create vibrant places and lasting communities.
Exponentials is an interdisciplinary placemaking and community architecture studio. We adopt a holistic, human-centred design approach that enables our clients to demonstrate and amplify their social and environmental impact.
Why We Exist?
Humans have evolved to be tribal beings. We are hardwired for connection and community, and yet the way we design our built environment today often has the opposite effect. It separates us. It isolates us. It disconnects us from the things that truly make us feel alive.
There is a culture within our industry of prioritising the numbers over the living experience. Anything that could potentially add additional cost to the management of a building is designed out, leaving a place devoid of any life or character. Our purpose is to transform this culture and prove that there is a better way.
Why THIS MatterS?
The pandemic has shaken up the property market. What has become increasingly clear is the importance of authentic community and connection to nature. To stay competitive, property managers need to become culture-led, relationship focussed and open to new ways of working.
Every property developer and manager is faced with the question of how to best to allocate the limited time and capital that they have available. It’s easy to talk about future-proofing, flexible wellness, multi-functional coworking, integrated retail and concierge services.
However, how much time do we really give ourselves to study, understand, observe and prototype these building functions? How much time do we spend mapping out the user experience of our buildings across multiple stakeholders groups? Do we really take the time to actively listen to and empathise with the people we are designing and building for? Or do we rush the user research and design process, defaulting to the status quo of what everyone else is doing?
There is huge value to residents forming an emotional connection to the place in which they live. Community belonging drives renewals, reduces your operational overheads and ultimately increases the value of your property assets. We seem to have forgotten this in the pursuit of cost cutting and perceived operational efficiencies.
It all starts from a place of listening. Listening to your team members. Listening to your neighbours. Listening to your stakeholders. It takes time to research the heritage of a place and uncover the different perspectives and stories that already exist. This isn’t a box that you tick and put into an annual report. This requires time, dedication, vulnerability and a willingness to engage emotionally and dive beneath the surface.
The gathering of qualitative and quantitative data around which you can test your design assumptions is critical. How you facilitate this process and create compelling internal and external communications is equally important. This is the work that will form the foundation for building an authentic, embodied and resilient culture. This is where the greatest long-term competitive advantage can be gained.
Why Work With Us?
Our approach is holistic, personal and based on co-creative and regenerative human-centred design principles.
We have a deep understanding and practical experience of how to design for coliving, BtR, and multi-generational single family and multi-family communities. We also have experience in designing for hybrid workplaces and working with clients to co-create placemaking, wellbeing and sustainability strategies for their developments and organisations.
We use our studio space called House of Transformation to host immersive workshops and test experimental projects and events that enable us to bring unique perspectives and creative solutions to our clients. Here is a small selection of the projects we have been proud to work on.
OUR PROJECTS & CLIENTS
HOUSE OF TRANSFORMATION
We opened our own experimental design studio and event space called House of Transformation where we run our own experimental events and workshops, whilst testing our own assumptions around how to build authentic communities and design user-friendly, flexible, multi-use and nature inspired buildings and spaces
URBAN FOREST & NOBELBERGET
We have worked with one of Sweden’s leading property developers Atrium Ljungberg to launch an innovation lab and co-creation process called Urban Forest to support the masterplanning and development of NobelBerget.
We have worked with one of Latvia's leading commercial developers NP Properties to create the new sweet spot of Riga, with over 25,000 sqm of offices, apartments, shops, restaurants and event spaces.
We helped launch a conscious coliving house in Ostermalm, Stockholm for over 50 residents. Tech Farm is now know as K9 Coliving. We created a self-run community around the shared purpose of ‘We Grow Together’.
“The most exciting breakthroughs of the 21st century will not occur because of technology, but because of an expanding concept of what it means to be human.”
- John Naisbitt, Futurist
THE TRANSFORMATION OF URBAN LIVING
Do the majority of renters aspire to live in a flashy, high-rise hotel-style apartment complex that ultimately becomes a transient place filled with international students and corporate contractors?
The ‘hotelification’ or ‘commodification’ of housing will only accelerate the social isolation and anxiety that people are already feeling. People might initially move into these developments out of necessity or because of the slick marketing, but will they stay or start looking for an alternative once they have settled into the city? After all that we have been through during the pandemic, surely this is the right moment to stop, reflect and challenge our own industry assumptions?
HYBRID WORKING & POP-UP RETAIL
Companies will rent significantly less private office space, preferring a hybrid model. People will come to the office not to sit at a desk all day but to connect, learn and be inspired. Retail will also be forced to adapt.
We see a major shift in commercial real estate from a traditional leasing approach towards an integrated management model where the same on-site team operates all the residential amenity, retail, basement and commercial use office units. Offices will no longer have single function spaces. All common areas will be accessible and bookable externally by non-members. There will be a vibrant programme of events, exhibitions, performances, wellness classes, pop-up retail and brand partnerships.
REGENERATIVE LAND USE
The phasing out of the EU’s Basic Payment Scheme combined with volatile weather, the prospect of stricter environmental taxes and increased shipping costs makes industrial farming commercially unviable.
We are working with landowners and farmers in the UK to enable a transition towards more regenerative and resilient land use models. From cohousing development, eco-tourism and events, to regenerative agriculture, natural capital brokerage and regional business development; we connect farmers and landowners to the ideas, talent and capital that they need to co-create thriving regenerative villages.