Redefining The Nature of Business for the Millennial Age

by Anton Chernikov and Giles Hutchins.




The next ten years shall bear witness to social businesses outperforming traditional businesses in a big way, and the reason for this can be summed up in one word... 'millennials'.


Over half the world’s population is now younger than 30 years old. Two generations have now grown up with the internet. It doesn’t take a degree in anthropology to notice that the world is very different today than it was 30 years ago. The world of business is changing faster and faster. What we’re witnessing in today’s digitally enabled knowledge economy is a new breed of organisations that are scaling and generating value at a pace never before seen in business. Being social as a business is no longer a weakness or a cost or a ‘nice to have’ dispensed with in tough times; it’s a core advantage and a prerequisite for a firm of the future. Tomorrow, nothing will be more expensive than trying to build a business driven by greed, control and dubious ethics.


The best people do not want to work in bureaucratic organisations. They want to be in a work environment that is agile and open to innovation. They want to see the impact of their work on a day to day basis. And most importantly they want a stake in the success they create. The Millennial Age demands new forms of leadership.



‘Any company designed for success in the 20th century is doomed to failure in the 21st century.’


- David S. Rose, serial entrepreneur


We must seek to transcend the short-termism that is wired into our outdated GDP obsessed monetary system. It is draining our lives of the things that matter most.


In this paper we argue for the need to close not just a skills gap in modern society, but also a wisdom gap as we seek to adapt and thrive in an increasingly complex and interconnected world.


In a truly ‘millennial’ spirit we intent to extend this paper into the digital realm. We want this paper to go beyond the words on this page (or screen) and to become a catalyst for both action and connection.


Please complete this quick Typeform to join an exclusive mailing list of fellow readers who want to continue the conversation. We will introduce you to likeminded people. We will share our latest projects and adventures with you. We will also invite you to events and workshops.


Perhaps in time this could become the start of a movement that brings together collaborators and partners from across the world who share our desire to redefine the nature of business in the Millennial Age.


We look forward to connecting with you.


- Anton & Giles




Next steps :


We plan to write and self publish a book called 'PARADIGM : Prototyping the Future in the Millennial Age' and to launch a conference series. Click here to learn more.





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